About Us


ACE is a popular name in India's kitchenware consumer market. ACE brand entered the consumer market in 2005 with its debut product - Electronic Gas Lighter. Since then it has grown rapidly; now offering a huge range of quality products from kitchen knives, tableware cutlery to kitchen tools such as Rolling Pins, Onion Dicer & Potato Chipser. This rapid growth is a result of 33 years of experience in manufacturing quality products.

Company's registered office and the manufacturing unit are located 16 kms away from Rajkot city within an industrial zone at Veraval (Shapar) village.

Rajkot has been home to quality kitchenware products for more than 33 years. The directors of ACE brand have been part of this industry since the beginning. In the past they have partnered with Crystal© Group to take kitchenware industry to its new avenues, manufacturing India's first mass produced quality Electronic Gas Lighter. They were at the forefront of Glare brand's establishment which introduced tapered edged kitchen knives to the Indian consumer market.


Today, ACE continues to impress its customers through its creativity. Company has incorporated Indian traditions & cultural attributes into its products through the introduction of Vastu & Veda concept. ACE has redefined the way consumers use day to day tools such as Strainers and Ginger/Cheese Graters by incorporating Soft & Sensational Grip. ACE has incorporated Acupressure therapy into some of its products such as churner to promote better health of its customers from regular use.

Product Development takes place in company's R&D facilities equipped with precision tools. Company directors have travelled extensively around the world to bring home the best technology in product development and manufacturing.

The ACE Promise

Offering high quality products at affordable prices remains at the heart of company's operations. All customers queries and communications are handled from the registered office to ensure timely response.

ACE hopes to continue serving its customers with innovative range of products in the years to come.

For further information please contact us.